Isuzu

D-Max

As editor of these videos, it was my job to translate the strategy for social media into powerful images and a gripping rhythm. Promoting foreign cars in the car country of Germany is exactly the challenge you would expect, perhaps even a bigger one. This made the approach all the clearer: loud, direct and uncompromising. Fast cuts for fast trucks, raw energy and clear messages full-throttle visuals instead of whispered advertising. The target group? People who don't just drive, but get stuck in: Adventurous people, firefighters, forest workers, hunters. What counts for them is not the logo on the hood, but what the truck can do off-road.